October 12, 2001 - Strategic Events today announced the formation of On The Mark Surveys, Inc., a Marketing Communications Survey & Measurement Firm. This subsidiary of Strategic Events will solely concentrate its efforts on helping marketing professionals uncover the true success of their marketing communication objectives and return on investment.

Did you target your audience correctly? Did they hear your messages as you intended? What are they going to do now? For too long, these have been the big unknowns in marketing efforts. Sure, the message was packaged in a "sexy" manner, and logistically everything came off well - but those are by-products of your true goals.

Through state-of-the-art survey and measurement techniques, On The Mark Surveys can give you the answers to these truly important questions. Our research will give you a comprehensive snapshot of the who, why, when, where, and how's of your marketing efforts. Demographic information, customer preferences, purchaser's expectations are all vital information that will be provided with comprehensive accuracy.

On The Mark Surveys goes a step further, however, than most survey and measurement firms which simply package and regurgitate historical data. We believe that the information gathered should be maximized to improve future endeavors. Monica Gilmore, President of On The Mark Surveys comments "all too often, survey and measurement is used to gauge the past - but, through our comprehensive analysis and recommendations - we will harness it to improve the future!"

Whether you are surveying attendees at an event, investigating alternative methods for a marketing roll-out, or collecting feedback on your new product, On The Mark Surveys has a tailored solution for you.

Our Team is not made up of statisticians ready to wow you with Six Sigma formulas. We understand your managerial objectives and will approach them with realistic and useful information. While certainly statistically sound, our reports are geared for decision making managers, not Trigonometry majors.

Each opportunity is different, and the corresponding solutions are unique. We offer a full range of effective survey measurement techniques - and we'll apply the right one to your project. Whether it is traditional paper surveys, one-on-one engagement sessions, e-surveys, telephone surveys, or anything in between - we'll make sure that your measurement is On The Mark!

Please visit our new website at www.OnTheMarkSurveys.com or contact us at info@onthemarksurveys.com for more information.

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